Milan – Luxury automaker Ferrari has postponed the launch of its second electric vehicle (EV) to 2028 or later, citing a lack of market demand for high-performance EVs, according to industry sources.
The second model, which was originally scheduled for release in 2026, was intended to be Ferrari’s first high-volume electric car, targeting 5,000 to 6,000 units over five years. However, sources report that current consumer interest is minimal, prompting the company to revise its rollout timeline.
Ferrari’s first EV is still set to debut in October 2025, with deliveries expected by late 2026. Co-designed by former Apple design chief Jony Ive, the model is expected to be a limited-edition performance showcase, with a price tag exceeding $500,000.
Industry-Wide Reassessment
Ferrari’s decision mirrors a broader trend in the luxury automotive sector. Lamborghini recently postponed its EV launch to 2029, Maserati shelved its planned electric MC20, and Porsche is scaling back on EV production due to softening global demand.
Despite these delays, Ferrari continues to invest in in-house EV development. The company is expected to provide an updated electric strategy during its investor briefing in October 2025.
“Ferrari is not rushing. Their approach remains performance-first, not market-first,” said an analyst close to the company.
While environmental goals and regulatory pressures remain strong, the premium EV market faces hurdles such as range anxiety, charging infrastructure gaps, and limited enthusiasm among traditional luxury buyers.
