The International Cricket Council (ICC) has released a new promotional video for the upcoming 2025 ICC Champions Trophy, officially confirming Pakistan as the tournament’s host. Along with the announcement, the ICC introduced a fresh logo and brand identity designed to be “bold, loud, confident, and fun.” This new look, characterized by a dynamic and unconventional typographic style, aims to celebrate the unique culture and language of cricket, from memorable phrases to the names of cricketing stars.
The announcement, however, comes amid uncertainties regarding India’s participation, as security concerns have led the Board of Control for Cricket in India (BCCI) to withhold approval for Team India’s tour to Pakistan. This hesitation has sparked discussions around a possible hybrid hosting model, similar to the arrangement for the last Asia Cup, where Pakistan and Sri Lanka shared hosting duties to accommodate India’s matches.
The Pakistan Cricket Board (PCB) has responded by seeking formal clarification from the ICC and BCCI on India’s position, with reports indicating that the PCB is unlikely to support a hybrid model if it compromises their role as the primary host. In response to these unresolved issues, alternative hosting options, such as relocating the tournament to South Africa or the UAE, have reportedly been explored.
With the Champions Trophy scheduled for early 2025, the promotional campaign has already ignited excitement among cricket fans, even as logistical and diplomatic challenges linger. As both cricket boards work to find a resolution, the cricketing community eagerly awaits further updates on India’s participation and the final tournament arrangements.
