YouTube has launched a U.S. trial of an AI-powered age verification system that estimates users’ ages based on their watch history, search activity, and interactions, rather than self-reported birthdates. The trial began on August 13, 2025, and currently applies to a small group of logged-in viewers in the U.S.
If the system determines a user is under 18, it will automatically trigger existing safeguards, including blocking age-restricted videos, limiting personalised ads, and prompting privacy and screen-time reminders. Users who believe the system has misjudged their age can verify it using a government-issued ID, credit card, or selfie.
The move comes amid rising legal and political pressure for stricter online age verification, including a recent U.S. Supreme Court decision upholding a Texas law limiting minors’ access to explicit content. YouTube says the system is designed to enhance safety while protecting teen privacy, but digital rights advocates warn it may raise privacy and free speech concerns.
If successful, the AI verification tool could see a wider rollout globally, setting a new standard for how streaming platforms handle age-based content restrictions.
