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Meta to Test Paid Subscription Plans for Instagram, Facebook and WhatsApp

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New York: Meta Platforms plans to test new premium subscription plans for Instagram, Facebook and WhatsApp in the coming months, according to a report.

The subscriptions will offer paid users access to additional features and expanded artificial intelligence tools. The plans were first reported by TechCrunch and later confirmed by Meta.

Meta said the paid options are designed to improve productivity and creativity across its apps.

The subscription plans will also include access to Meta’s newly acquired AI agents under Manus. Meta bought the Singapore-based AI startup in December for about $2 billion.

The new subscriptions will be separate from Meta Verified, the company’s existing paid service that offers verification badges and customer support for creators and businesses.

Some AI-powered tools, including advanced video creation features, may also be included in the paid plans. Basic versions of these tools are expected to remain free.

Meta said it will gather user feedback as it rolls out the subscription tests.

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