Maruti Suzuki India is aiming to increase its sport utility vehicle (SUV) sales by 25% to 30% during the financial year 2027 (FY27), betting on the launch of the refreshed Brezza, recently introduced models, and expanded manufacturing capacity at its Kharkhoda plant.
The automaker sold more than 522,000 SUVs during FY26. Achieving its growth target would push annual SUV sales to between 653,000 and 679,000 units, further strengthening the company's presence in India's fast-growing SUV segment.
"Our SUV business is expected to grow between 25% and 30% this year. The growth will come not only from new launches but also from the strength of our existing brands and improved production capacity," Partho Banerjee, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India, said while speaking on the sidelines of the launch of the new Brezza in Mumbai on Friday.
The company's SUV portfolio has expanded rapidly over the past few years. SUVs contributed around 30% of Maruti Suzuki's domestic sales during the first quarter of FY27, compared with just 12% in FY23. During the June quarter, the company's share of India's SUV market also crossed the 20% mark.
The company on Friday introduced the new Brezza, expanding the model's powertrain options with a 1.0-litre turbo-petrol engine, a 1.5-litre naturally aspirated petrol engine, and an S-CNG variant.
The updated Brezza carries an introductory starting price of $8,600 (₹7.3 lakh, ex-showroom), making it more competitively priced than its predecessor, which started at $9,700 (₹8.26 lakh) before the facelift.
The compact SUV will compete with several established rivals, including the Tata Nexon, Kia Sonet, Mahindra XUV 3XO, Hyundai Venue, and Skoda Kylaq, while remaining positioned above the Nissan Magnite and Renault Kiger in the pricing hierarchy.
Banerjee expressed confidence that the newly introduced turbo-petrol variant would attract strong customer interest, although he noted that the final sales mix would depend on consumer demand across different regions as well as production availability.
Production of the Brezza has now been fully shifted to Maruti Suzuki's Kharkhoda manufacturing facility in Haryana, where the company also manufactures the Victoris. The plant recently commissioned its second production line, increasing annual capacity at the site from 250,000 units to 500,000 units.
A third production line with an additional 250,000-unit capacity is expected to become operational during FY27, while the company's long-term objective is to expand Kharkhoda's annual production capacity to one million vehicles.
Banerjee said improved production capacity has already helped the company recover from supply constraints experienced earlier this year.
According to him, Maruti Suzuki may have lost nearly 100,000 vehicle sales during the fourth quarter of FY26 because production was unable to keep pace with demand. The ramp-up at the Kharkhoda facility has since improved vehicle availability, contributing to higher market share during the first quarter of FY27.
The Brezza remains one of Maruti Suzuki's most successful products, with a customer base exceeding 1.4 million since its launch.
Despite the growing popularity of SUVs, Banerjee dismissed suggestions that the segment would completely replace hatchbacks in the Indian market.
"Every body style will continue to have its own customer base. SUVs offer certain advantages, but many buyers still prefer hatchbacks. Models like the Baleno continue to enjoy strong customer loyalty," he said.
With fresh product launches, expanded manufacturing capacity, and growing consumer demand for utility vehicles, Maruti Suzuki is positioning its SUV portfolio as a key driver of growth in FY27 while maintaining its presence across multiple passenger vehicle segments.
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